Fitbit, Inc. (NYSE: FIT) the leading global wearables brand, today announced that it will acquire Twine Health, an innovative, proven health coaching platform that empowers people to achieve better health outcomes and helps health systems, health plans and workplace health providers lower healthcare costs. A HIPAA-compliant connected health platform, Twine Health delivers an engaging and user-friendly experience to help people manage chronic conditions, such as diabetes and hypertension, and aid in lifestyle interventions, such as weight loss and smoking cessation, by making it easy for care teams of providers, coaches, friends and family to collaborate on care plans.
1996年にHIPAA（Health Insurance Portabilityand Accountability Act of 1996;医療保険の携行性と責任に関する法律）が制定。
“Twine Health has delivered powerful results for patients managing conditions like diabetes and hypertension – two key focus areas for Fitbit, which together affect approximately 105 million people in the U.S. alone. When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness, we believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change,” said James Park, co-founder and CEO of Fitbit.
Fitbit may be better known as a consumer technology brand, but it has long partnered with big businesses, including BP, Barclays, and Target, which have sought to encourage employee fitness by giving workers activity trackers for free.
Fitbit had made around five acquisitions before now, including a startup called Switch2Health that developed a wellness platform for tracking employees’ fitness efforts and rewarding them for maintaining healthy levels of activity.